How Times Black ICICI Credit Card achieved 2M qualified premium reach

Times Black is an exclusive co-branded credit card created by Times Internet and ICICI Bank, designed as an elite lifestyle and payment product for affluent, digitally active consumers.

To position Times Black as a true mark of premium lifestyle, Times Internet needed to go beyond standard credit card audiences. The objective was to avoid broad-base acquisition and instead reach genuinely affluent, digitally savvy urban consumers—prioritizing strong brand recall and high-value customer acquisition over mere volume.

VeriSmart implemented a data-led, selective targeting strategy engineered around an elite consumer persona: high-income professionals earning ₹40–50L+, consumers with a CIBIL score of 800+, existing premium/super-premium cardholders, and verified HNI segments. By serving data-backed campaigns exclusively to this high-intent cohort over a targeted 2-month run, VeriSmart positioned the card directly in front of genuinely affluent consumers equipped for long-term product engagement.