How VeriSmart.AI’s Precision Targeting Helped a Skincare Brand Achieve 30% Better ROAS

The skincare brand partnered with VeriSmart to engage individuals struggling with dry skin and position its moisturising solutions as part of their everyday care routines. The campaign focused on usage across daily skincare, winter protection, post-workout hydration, and self-care pampering moments.

Broad beauty targeting often overlooks specific skin concerns, leading to lower relevance and weaker engagement among users with persistent dryness. The brand needed to reach people whose lifestyle and environment—such as exposure to hard water, sun, and frequent activity—intensified dry skin, and who were actively seeking effective moisturising solutions.

VeriSmart designed a nuanced audience strategy around a dry-skin care persona: men and women who show interest in daily skincare routines, winter moisturisation, self-love pampering, and post-workout care, combined with signals of dry skin due to factors like hard water, sun exposure, and ageing. Messaging highlighted fragrance layering on the body and targeted hydration for after-sun and activity-related dryness, making the communication feel tailored and relevant. Over a focused 2-month period, campaigns were optimised for this high-intent segment.