1.7x Higher Conversion Rate for a Top 5 Premium Holiday Travel Package Company

The holiday travel brand collaborated with VeriSmart to promote curated domestic and international travel packages to families and young professionals planning vacations. The campaign focused on driving discovery and bookings for guided tours, honeymoons, and festive getaways among mid to high income urban travellers.

Generic travel advertising often reaches a broad mix of users, many of whom are browsing without real intent to book, leading to lower conversion efficiency. The brand needed a way to specifically identify and engage users who were actively considering vacations and had both the income and interest to purchase premium, planned travel experiences.

VeriSmart activated a precision audience strategy centred on a defined vacation-planner persona: men and women aged 25–50 living in Tier 1 and Tier 2 cities, with mid to high income, including family vacationers and working couples. The targeting was further refined to those showing interest in guided tours, honeymoon packages, and festive getaways, ensuring that messaging reached users with strong travel intent. Over a focused 2-month period, campaigns were optimised to this premium cohort, prioritising qualified traffic and high-value journeys over generic reach.