Top 5 Pet Food Brand achieved a 21% drop in Customer Acquisition Cost with personalised audience targeting

The pet supplies brand collaborated with VeriSmart to engage active pet owners and boost sales of pet products through highly targeted, personalised campaigns. The focus was on reaching committed pet parents who regularly spend on pet food, accessories, and related supplies.

Generic pet marketing often reaches casual or low-engagement audiences, which can limit repeat purchases and push up Customer Acquisition Cost (CAC). The brand needed a way to zero in on pet parents with a proven purchase history and stronger intent to keep buying quality supplies for their pets.

VeriSmart built a precision audience strategy around a high-value pet parent persona: users who had made their first purchase in dog supplies in the last 90 days, and who showed ongoing spending on pet food and pet accessories. By focusing on this active segment, campaigns could be tailored to their needs and habits, reinforcing loyalty and encouraging repeat orders. Across a focused 3-month period, messaging and offers were optimised specifically for this segment.