Top 5 Motor Insurance Company fast-tracks onboarding with personalised audience targeting

A leading automotive and insurance campaign was launched to identify and engage high-intent vehicle owners nearing their policy renewal window with contextually relevant, consent-backed motor insurance offers.

Reaching car owners at the exact moment of policy expiration is notoriously difficult through broad channels. To maximize conversion rates and avoid wasted ad spend, the campaign needed a privacy-compliant, consent-based targeting approach to reach vehicle owners with expiring coverage without relying on broad, low-intent spray-and-pray marketing.

VeriSmart built a highly selective targeting layer around a precise, verified audience persona: existing motor insurance holders owning a 5-year-old car, active spenders on fuel/gas, with policy expiration dates falling strictly within the next 30 days. Utilizing consent-based data over a 3-month run, hyper-personalized campaigns were delivered exclusively to this high-intent cohort to drive timely action.