How InsuranceDekho Increased CTR and Delivery Rate by 22% and 95% within 3 months

The health insurance brand partnered with VeriSmart to run a focused acquisition and engagement campaign aimed at digitally savvy consumers in Tier 1 and Tier 2 cities. The objective was to reach individuals with strong purchasing power and active healthcare spending, and convert their interest into meaningful engagement with health insurance products.

Traditional broad-reach targeting risked diluting budget on low-intent audiences, despite high impression volumes. The brand needed a way to narrow in on users who not only owned higher-value devices and transacted frequently online, but also showed a clear propensity toward health and general insurance.

VeriSmart deployed a refined audience segmentation approach built around a high-value persona: users in Tier 1 and Tier 2 cities with devices priced at ₹30,000+, mid-to-high digital savviness (3–5), and a demonstrated pattern of spending on e-commerce, utilities, and healthcare/medical services. Instead of chasing broad visibility, messaging was delivered selectively to this verified cohort over a focused 3-month period—prioritising users with stronger insurance intent and higher healthcare expenditure, thereby maximising engagement and conversion efficiency.