How ICICI Prudential lifted campaign 22% CTR with selective audience targeting
Life Insurance · 5-month campaign with VeriSmart
ICICI Prudential Life Insurance is one of India’s leading life insurers, offering comprehensive protection and long-term savings solutions to millions across the country.
Standard broad-based targeting was diluting campaign performance—driving up Customer Acquisition Cost (CAC) and lowering overall engagement. ICICI Prudential needed a way to cut through the noise and zero in on high-converting prospects without inflating their media budget.
VeriSmart replaced broad targeting with a high-intent, selective targeting layer engineered around a premium audience persona: affluent and emerging-affluent individuals holding premium credit cards, with a CIBIL score of 700+ and salaried income exceeding ₹10 LPA. By serving ads exclusively to this verified cohort over a 5-month campaign run, the brand maximized audience quality, boosted engagement, and significantly improved Return on Ad Spend (ROAS).
"VeriSmart’s selective targeting helped us reach high-intent prospects efficiently, lifting CTR and conversations while keeping acquisition costs in check."
ICICI Prudential Life Insurance