How Axis Bank Cut CPA by 28% Targeting Working Professionals

Axis Bank launched a targeted savings account acquisition campaign to acquire high-value salaried customers across key urban centers. The goal was to reach working professionals with steady incomes and drive long-term account activation.

A standard broad-reach strategy risked driving up Customer Acquisition Cost (CAC) without guaranteeing account quality. Axis Bank needed a surgical way to identify and engage working professionals who were not only likely to open a new account, but actively use it as their primary bank.

VeriSmart implemented a precision audience segmentation strategy engineered around a hyper-targeted persona: salaried professionals aged 25–45 residing in major urban hubs, with an annual income of ₹6–15 LPA. Instead of burning budget on empty impressions, ads were exclusively served to this verified cohort over a targeted 30-day campaign run—prioritizing high-intent audience quality over superficial reach.