How Axis Bank x boAt lifted device activation by 18% with personalised audience targeting

Axis Bank partnered with boAt, a leading Indian wearables and lifestyle brand, to engage digitally savvy consumers through personalized financial offers delivered across boAt’s connected ecosystem.

To effectively reach mid and premium debit card holders, Axis Bank needed to go beyond generic, broad-push messaging that typically underperforms with tech-forward audiences. The challenge was delivering hyper-personalized, contextually relevant offers that resonated with a device-first consumer base without diluting the brand's message.

VeriSmart engineered a selective targeting layer tailored to a high-intent audience persona: mid and premium debit card holders, premium credit card holders in affluent and emerging-affluent brackets, and salaried professionals. Over a 3-month campaign run, personalized messaging was served exclusively to this verified cohort—aligning financial offerings directly with an engaged, device-first audience rather than relying on broad outreach.